6 Tips To Marketing Your Photography Business With Canvas Prints

It seems like marketing can easily end up being the very last thing on your mind when you are running a business, but it needs to be right up there on the top.  Any photographer needs to know the ins and outs of marketing their photography business, and canvas prints can be a great way to do this.  Don’t know how to use canvas prints to help market your business?  Here are 6 great tips to help you out:

Tip #1: Product placement – there are thousands of photographers out there that aren’t sure how to get their products in front of thousands of people for little to no cost.  But, this is where being a great photographer can come in extremely handy.  Transfer your favorite photos to canvas prints and then offer them to certain places that see hundreds or thousands of visitors a day – such as hospitals, banks, malls, gyms, or even popular coffee shops or local hang outs around the city.  You will find that there are many places that will take you up on your offer as it gives them beautiful, free canvas prints to hang and you some much needed free marketing.  Just make sure that you can put your name and information on the bottoms of these prints so you will reap the benefits.

Tip #2: Find your niche – this one can be a bit harder if you don’t know what you’re looking for.  Canvas prints offer you a superb way to instantly gain a niche as many photographers don’t do these yet.  So, choose a specific or unique way to provide your prints to clients, such as in the form of pop art, folk art, 3D design, or even caricatures so that your work is different and will stand out from others out there.

Tip #3: Get yourself into the “in-crowd” – networking is vital to the success of your photography and your business.  You can network in so many ways, and they can all be a great fun way to ensure that you get your name and business out there.  Plus, once you start to get into the “good” gatherings where the in-crowd is in your local business area, you will find that the orders will steadily go up as you continue to network and show off your canvas prints to those that want to purchase them.

Tip #4: Demographics are not to be ignored – now, you don’t need specific, in-depth studies on the demographics of your city or state, but you want to make sure that you are able to create a buzz around your canvas prints to those that will want to purchase them.  This means that you need to start becoming members of different organizations that revolve around art, photography, weddings, children, birthdays, and other special occasions that will allow you to get in fronmt of their faces so they can see your work and see why they need you.

Tip #5: Be an expert – think of all the times that people and clients have asked you what type of camera you use, what type of film you prefer, what are your favorite locations to take pictures in, and so on.  They ask because they assume that you are an expert – after all, you take pictures for a living, right?  Become the expert that they all expect you to be on canvas prints so that you can easily take the reigns in that field and offer the best that there is.  When clients around town hear and see that you are an expert at special photography, they will come to you when they need you.

Tip #6: Offer specials – while you don’t have to give everything away, you do want to make sure that you offer some type of bonus for your clients, especially those that purchase canvas prints.  Offer a free large portrait, a discount on canvas prints, special technique or coating for the canvas, or something else that will give that extra special, free value to your packages over others out there.

Basically, these 6 tips can easily help you break into the market that purchases canvas prints with their photographs.  By following these tips, you’ll easily find yourself in a great niche that will give you A-List clients with very little effort and marketing money.

To learn more about the canvas printing industry, visit ZaZaGallery.com or click Canvas Prints.

Tags: canvas print, canvas printing, canvas prints, digital photo on canvas, marketing canvas prints, photography marketing, Photos on canvas, pictures on canvas