photo to canvas
5 Ways Canvas Prints Make Photographers More Profitable
One of the most difficult jobs for a professional photography is marketing their product. Sure, people are apt to hire photographers to shoot important events, but as a photographer you have a unique opportunity to increase your profitability and customer base by offering more than just the basic traditional photo prints. People want unique and inventive ways to capture and display their precious memories, and photos no canvas fit that criteria.
Free, Quality Advertising
Many professional photographers offer popular businesses in their area discounts, or even free prints, to help promote their work. Business owners love this because it gives them something unique to build the aesthetics of their business and attract clientele. Bustling coffee shops, busy gyms, even banks and malls have a plethora of blank walls, ripe for the displaying something as beautiful and unique as canvas prints. Giving these establishments free canvas prints that bear the name of your photography business, or the photographer, as well as portray an image well suited to your specialty, is a fantastic way to show off your work and drastically increase your exposure.
Filling a Niche Market
Canvas prints are still quite new to most consumers, and offering them to existing and potential customers allows you to fill a niche that other professional photographers in your area have not yet tackled. Additionally, you can add to this by offering unique options, such as caricatures, pop-art effects, and other specialized custom designs that give you a leg up in the field, attracting clients and increasing print sales.
Network, and Be Part of the In-Crowd
Effectively networking yourself and your photography business is often the key to success. By doing so you can create quite the buss for yourself in both the professional and consumer worlds. Many art and photography organizations offer a broad range of membership options and free events that give you opportunities to show off your unique work and get your name out. By effectively networking you not only increase your stature in the industry but also mingle with other business owners, creating quality life-long clients and adding to your sales.
Singling Out Demographics
There are a lot of small demographics out there that can be quite ideal customers for your canvas prints. Some events that you may not have considered yet are dog shows, food festivals, even restaurants. If you target your prints towards these industries you’ll be surprised as to how well they are received. A classy display of a popular dish or food item, or just a unique portrait of someones dog can go along way towards building your client base. Really, anywhere that you can reach a demographic that will be interested in the product you’re offering is a good place to display and promote not only your photography business, but your unique offering of canvas prints.
Incentives and Bonuses
It is often beneficial for photographers to give away a service or product to help with marketing. For example, you can add a special service to your canvas prints that will make you and your product stand out above all others. This could be as simple as a discounted price on a future order, or even a special art effect of a finish such as a frame. These bonuses can be creative, diversifying your print product line, or financial, giving customers more incentive to buy. Of course, it is always up to the photographer to decide which path to take.
Getting a Gallery Wrapped Photo On Canvas is Easy as Pie
When you go to a museum and see those wonderful canvas paintings hanging on the wall, you instantly appreciate the fine art in front of you. Beautiful works of art almost hold something magical, as they pop right out off the wall at you, with a life all their own. You can see every single detail, every stroke, every line – providing a sense of being right there in the painting. It’s easy to see why people say all of the time that a certain painting speaks to them in a wonderful way that they can’t fully explain. These feelings are evoked because of the texture of the canvas and painting itself, as only with a canvas painting can the ink really reach it’s true potential. Over the years, this same feeling has been something that photographs have longed to reach – and now they can, with canvas prints.
Canvas prints have become a beautiful way to take an ordinary photograph and turn it into a museum quality work of art. And, when you create a gallery wrapped picture on canvas, you make it possible for anyone that sees it to feel the same way that they do after seeing a painting in an art gallery. No longer do you have to wonder what it’s like to be a true artist, simply get out that digital camera, point and click your way to awesome canvas prints of your favorite photos.
But many people don’t quite know what gallery wrapping of a canvas print really is. Basically, when your photo is gallery wrapped on a canvas print, it means that the picture is stretched enough so that the photo wraps around the sides of the canvas – giving it an instant 3-D feel.
You can easily create a gallery wrapped canvas print online as well, without spending time driving around to different shops in town. Simply upload your favorite photo to a website and then choose the desired frame and size for your canvas print. The printer will then do the rest of the work, printing the photo on canvas, stretching it onto the frame, and creating a wonderful, unique photograph that looks like a museum quality painting. Suddenly, that single dimensional photo you sent in becomes a pop out, 3-D work of art that makes you feel the same feelings that a hand-painted oil work will. They are beautiful when completed, and can instantly be hung anywhere you desire – plus they will stand up to the test of time.
These beautiful gallery wrapped canvas prints are a wonderful way to share memories, favorite photos, and create a wonderful gift for anyone. Some of the most popular pictures that are sent in to become canvas prints include family members – such as baby pictures, wedding photos, family pictures, family reunions, vacation photos, graduations, and so many other events in our lives that we hold so dear to our hearts. Canvas prints are simply the best way to keep them alive and well in our homes for generations to come.
Ready to get your favorite memory placed on a gallery wrapped canvas print? ZaZa Gallery can help you. We are the leader in producing beautiful, museum quality gallery wrapped canvas prints to help immortalize your favorite photos.
Get Your Photos On Canvas!
For anyone that loves their photos, no matter what form they are in, it’s only a matter of time before they start to have their favorites transferred over onto canvas. Canvas prints are a beautiful, unique, long lasting way to enjoy portraits, art photos, and much more. And, with canvas prints gaining popularity rapidly, there are so many people all over the world that are getting their favorite photos and art work turned into a beautiful canvas print. Yet many people have no idea just how their photos and art pieces suddenly become a wonderful canvas print.
Believe it or not, most canvas prints in today’s world begin as simple digital photos. These digital photos are normally even taken with just a regular digital camera, not always one of the very expensive professional cameras that are out on the market.
Don’t worry if your favorite photo isn’t a digital one, you can easily scan it into a high resolution photo, so that you can take one of your old favorites and turn it into a beautiful work of art on canvas. For anyone considering using a scanned photo to create a canvas print from, you want to make sure that you follow a few steps first. Of course, you want to make sure that the photo as well as the scanner glass is dirt and dust free, and that there is nothing else that might show up in the scan. Worry about getting everything off the glass and the photo, you can edit the digital image once it’s on the screen. Scan your image at a high PPI (or Pixels Per Inch), since the higher the resolution is, the better the results will be. Many canvas printers prefer that you have a 300 PPI for your photo, but check their requirements to see what they can accept just in case you cannot get it that high. With a 300 PPI, ZaZa Gallery can easily make any 4”X6” image appear crystal clear – even if you order a canvas print that is 24”X36”.
If you are using an image that is taken by a digital camera, you should try to make sure that your camera has at least 5 megapixels to ensure that you have a good clean image to use for your canvas print. This also follows the rule that scans do as well – the higher the megapixels on your camera, the better the image quality will be, and the better your canvas print will be. To ensure that your camera is shooting pictures at the highest resolution and you want to save them as a high quality JPEG or RAW file.
When you get your photo scanned in or uploaded to your computer, you can easily edit the photo to take out red eye, crop the image, and make any other edits that need to be made before the image is printed onto canvas. But making the changes that you want before you send it will help to ensure that you get the best canvas print.
Of course, ZaZa Gallery can do basic retouching on any photo that you would like turned into a canvas print to ensure that the color and sharpness of the photo is perfect for your print. There are also plenty of changes that can be made to any photo to ensure that you get a truly unique canvas print – from black and white to sepia tones to enhanced colors, ZaZa Gallery can help create the perfect canvas print that you will love for generations.
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