5 Ways Canvas Prints Make Photographers More Profitable

One of the most difficult jobs for a professional photography is marketing their product. Sure, people are apt to hire photographers to shoot important events, but as a photographer you have a unique opportunity to increase your profitability and customer base by offering more than just the basic traditional photo prints. People want unique and inventive ways to capture and display their precious memories, and photos no canvas fit that criteria.

Free, Quality Advertising
Many professional photographers offer popular businesses in their area discounts, or even free prints, to help promote their work. Business owners love this because it gives them something unique to build the aesthetics of their business and attract clientele. Bustling coffee shops, busy gyms, even banks and malls have a plethora of blank walls, ripe for the displaying something as beautiful and unique as canvas prints. Giving these establishments free canvas prints that bear the name of your photography business, or the photographer, as well as portray an image well suited to your specialty, is a fantastic way to show off your work and drastically increase your exposure.

Filling a Niche Market
Canvas prints are still quite new to most consumers, and offering them to existing and potential customers allows you to fill a niche that other professional photographers in your area have not yet tackled. Additionally, you can add to this by offering unique options, such as caricatures, pop-art effects, and other specialized custom designs that give you a leg up in the field, attracting clients and increasing print sales.

Network, and Be Part of the In-Crowd
Effectively networking yourself and your photography business is often the key to success. By doing so you can create quite the buss for yourself in both the professional and consumer worlds. Many art and photography organizations offer a broad range of membership options and free events that give you opportunities to show off your unique work and get your name out. By effectively networking you not only increase your stature in the industry but also mingle with other business owners, creating quality life-long clients and adding to your sales.

Singling Out Demographics
There are a lot of small demographics out there that can be quite ideal customers for your canvas prints. Some events that you may not have considered yet are dog shows, food festivals, even restaurants. If you target your prints towards these industries you’ll be surprised as to how well they are received. A classy display of a popular dish or food item, or just a unique portrait of someones dog can go along way towards building your client base. Really, anywhere that you can reach a demographic that will be interested in the product you’re offering is a good place to display and promote not only your photography business, but your unique offering of canvas prints.

Incentives and Bonuses
It is often beneficial for photographers to give away a service or product to help with marketing. For example, you can add a special service to your canvas prints that will make you and your product stand out above all others. This could be as simple as a discounted price on a future order, or even a special art effect of a finish such as a frame. These bonuses can be creative, diversifying your print product line, or financial, giving customers more incentive to buy. Of course, it is always up to the photographer to decide which path to take.

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